Are Maternity Stretch Mark Oils and Creams Effective? What Science Says

Stretch marks, or striae gravidarum, are one of the most common skin changes during pregnancy. They often appear on the belly, breasts, hips, or thighs as your skin stretches to accommodate a growing baby. Hormonal changes also play a role, influencing skin elasticity and making some mums more prone than others.

Because they’re so common — affecting the majority of pregnant women — many parents look for ways to minimise their appearance and keep skin comfortable throughout pregnancy. This is where stretch mark creams and oils come in. But do they actually work?

What Science Says About Stretch Mark Skincare

Research into stretch mark prevention and treatment shows that while genetics and skin type play a major role, hydration and skin elasticity are the key areas parents can actually influence. Clinical studies have found that moisturisers enriched with natural oils, antioxidants, and skin-repairing actives can improve skin resilience and help reduce the severity of stretch marks.

Dermatologists often highlight that ingredients like jojoba oil, shea butter, and botanical extracts support the skin’s barrier, while daily massage during application can improve circulation and absorption. Consistency matters just as much as ingredients — women who apply creams or oils regularly throughout pregnancy generally report fewer or less severe marks than those who use them only occasionally.

For example, Pigeon’s Natural Botanical Maternity Stretch Marks Cream combines a 96% naturally derived formula with the BrightenPLUS5™ complex to nourish, hydrate, and support elasticity, while the Natural Botanical Maternity Stretch Marks Serum provides lightweight, concentrated hydration for more intensive care. Both are dermatologically tested and safe to use throughout pregnancy.

Clinical Evidence: Pigeon’s Trial

Pigeon conducted a clinical study to evaluate the effectiveness of its Natural Botanical Maternity Stretch Marks Cream and Serum. The results showed that:

- 96% of women reported their skin felt softer and smoother

- 91% of women reported improved elasticity after 28 days of use*

Both formulas are dermatologically tested, safe to use during pregnancy, and designed with naturally derived ingredients to hydrate, nourish, and support elasticity.

*Self assessment on 22 woman after 28 days, with the supervision of a dermatologist.

Now that we know what the evidence supports, let’s get practical. Below, we’ll break down the real-world differences between creams and oils (and when to layer them), how to choose safely during pregnancy, and when to start for the best results—so you can build a simple, consistent routine that keeps skin hydrated and comfortable as your body changes.

What’s the Difference Between Stretch Mark Creams and Oils?

Both creams and oils work by hydrating the skin, but they behave slightly differently. Stretch mark creams are usually thicker and designed for daily, all-over use. They’re great at locking in moisture and keeping skin soft throughout the day. Stretch mark oils or serums penetrate deeper, offering intensive hydration and are ideal for areas that need extra care. Oils also lend themselves well to gentle massage, which helps with absorption and circulation. Many mums find that using both together — layering a serum first, then applying cream on top — provides the best results.

Are Stretch Mark Creams Safe During Pregnancy?

Safety is one of the biggest concerns for mums-to-be. The good news is that most maternity-specific creams and oils, including Pigeon’s Natural Botanical range, are dermatologically tested and formulated without harsh chemicals. Look for products made from naturally derived, food-grade, and plant-based ingredients — and always avoid formulas with retinoids or strong chemical exfoliants during pregnancy. If in doubt, consult your healthcare provider before starting a new product.

When Should I Start Using Stretch Mark Cream in Pregnancy?

Experts suggest starting as early as the first trimester. The earlier you begin supporting your skin with hydration and elasticity-boosting ingredients, the better your skin can adapt as your body grows. Key tips for use: apply daily after showering, when skin is slightly damp; focus on belly, hips, thighs, and breasts; massage gently for better absorption; be consistent — daily use is more effective than applying a lot occasionally.

Extra Tips for Your Maternity Skincare Routine

Pair daily skincare with hydration from the inside — drink plenty of water. Wear supportive maternity clothing to reduce extra strain on the skin. Accept that stretch marks are part of many pregnancies — over time, they often fade naturally from red or purple to silvery lines.

Stretch marks are completely normal, and they don’t define your pregnancy journey. While creams and oils may not erase them, they can help keep your skin more comfortable, supple, and cared for during this special time. Choosing safe, natural products like Pigeon’s Natural Botanical Stretch Marks Cream and Serum means you’re nourishing your skin with confidence — and giving it the best chance to adapt gently to pregnancy’s changes. Learn more about Pigeon’s maternity skincare range.