The benefits that breastfeeding gives to your baby cannot be matched by a man-made product. Breastmilk has all the nutrients baby needs to thrive for the first six months of life. Breastmilk will continue to provide key nutrients and protection for as long as breastfeeding continues. Breastmilk contains anti-bodies that protect against infection; breastfeeding makes mums life easier – it saves time and money as there is no formula to purchase or prepare; breastfeeding will help mum to bond with baby – physical contact is very important to newborns and will help them to feel more secure, warm and comforted - Sourced from the Australian Breastfeeding Association.  

For five decades, Pigeon has been committed to the research of baby’s development, providing only the best quality products. The founder, Yuichi Nakata recognized the superiority of breastfeeding, with baby’s safety and healthy growth a primary concern.

In order to communicate our firm stance on the topic of breastfeeding, Pigeon is committed to abiding by the WHO code (the International Code of Marketing of Breastmilk substitutes). The Code aims to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding; ensuring the proper use of breastmilk substitutes (if these are necessary) on the basis of adequate information and through appropriate marketing and distribution.

Pigeon helps encourage breastfeeding by providing unique, quality products. Our comprehensive breastfeeding range will help you to discover the joys of breastfeeding, making it an easy, healthy and special experience.